At Primiss , we believe that true elegance begins from within. More than just lingerie, we create experiences that inspire confidence, femininity, and timeless sophistication .

We are the authorized international representative of Del Laras , one of the most traditional and respected Brazilian lingerie brands, with over 30 years of history shaping the market in Brazil. Recognized for its artisanal care, choice of high-quality fabrics, and designs that balance comfort and sensuality, Del Laras has won over generations of women who value beauty with purpose.

Now, through Primiss , these iconic pieces cross borders and officially arrive in North America and Europe , with all the security, reliability, and excellence that the international market demands — without losing the essence, passion, and delicacy of Brazilian lingerie.

Why Primiss?

Exclusive Access

We work with carefully selected collections, released in limited quantities , ensuring that each piece is rare, special, and desirable.

Official International Representation

We bring the heritage and credibility of Del Laras to the world with international authorization , offering a secure, transparent shopping experience designed for global customers.

A Story That Dresses Itself

Each creation reflects the perfect union between Brazilian sensuality and international sophistication , translated into pieces that enhance the body and boost self-esteem.

Become Part of the Primordial Circle

Our lingerie isn't just about what you wear, but about how you feel when you wear it . With limited collections and high demand, many styles sell out quickly.

By joining the Primiss Circle , you'll be the first to know about new releases, exclusive drops, and special editions —guaranteeing early access to the elegance you deserve.