About Us

At Primiss, we believe that elegance begins underneath. More than lingerie, we offer a statement of confidence, femininity, and timeless sophistication.

We are proud to be the official international representative of Del Laras, a renowned Brazilian brand that has been shaping the lingerie industry for over 30 years. Known for its craftsmanship, quality fabrics, and exquisite designs, Del Laras is a household name in Brazil, celebrated by women who value both comfort and sophistication.

Now, through Primiss, these iconic pieces are finally available to women across North America and Europe — delivered safely, seamlessly, and with the same dedication to excellence.

Why Primiss?

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  Exclusive Access – Our collections are released in limited quantities, ensuring each piece feels rare and special.
  
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  International Trust – We bring decades of Del Laras’ legacy to your hands, with a secure shopping experience designed for international clients.
  
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  A Story of Elegance – Each design embodies the perfect balance of Brazilian passion and international sophistication.
  

Join the Primiss Circle

Our lingerie is not just about what you wear, but how it makes you feel. With limited collections, many styles sell out quickly. By joining our mailing list, you’ll be the first to know about new arrivals, special releases, and exclusive offers — so you never miss out on the elegance you deserve.